Product Marketing Manager (PMM)

*We politely ask that employment agencies/recruiters/freelancers DO NOT apply and DO NOT contact us about this role*

Company

With a bold vision for managing the world’s building information to create safer, more harmonious places for everyone, Operance is a ‘proptech’ software developer and services provider creating innovative solutions for customers in the AECO (Architecture, Engineering, Construction and Operations) sector.

Following investment, rapid growth and a strong pipeline of work, we are a small, creative, innovative, agile and fast-growing business. With a remote-first philosophy, we have headquarters based at the Centre for Digital Innovation [C4DI], situated in Hull’s tech and social-driven Fruit Market district, but with satellite office space in London and across the UK, enabling us to recruit the country’s best talent.

🥇🥈🥉 Best Use of Tech in Property. 3rd Most Exciting Tech Company. 42 Under 42. Most Inspiring Business. Digital Business of the Year.🥇🥈🥉

Role

This role requires a minimum of three years Software/SaaS product marketing experience within the past 5 years. Please do not apply unless you can prove evidence of this.

The Product Marketing Manager (PMM) represents the voice of the customer and clearly articulates our product’s value in a way that resonates with the market and drives product adoption, improvement and advocacy. The objective is two-fold;

Create demand for products through effective positioning, messaging and marketing programs. Develop a deep understanding of our product, the market, our customers, and competitors to clearly explain the unique value our products bring.
Champion the user by celebrating and elevating diverse perspectives, becoming an expert on the user and their needs, communicating them to our product owner, managers, designers, engineers, and sales teams.

The PMM will help drive our market adoption process by owning the product launch plan and subsequent new product and features launches whilst inputting to product development planning. They will develop a new marketing plan, outlining new marketing strategies for new and existing products and take ownership of this plan and our written style guide to develop consistent messaging and fulfill our business objectives. The PMM is laser-focused on B2B marketing, developing, driving and maintaining key messaging about Operances’ innovative software and services.

Responsibilities

We’re looking for someone that’s passionate about product marketing, strategy and positioning that knows how to craft clear, compelling messaging. Their everyday responsibilities could include;

Research: Customer, market and competitor analysis, expansion planning and evolving ecosystem dynamics.
Planning: develop and implement GTM marketing strategies to drive awareness and create demand.
Messaging: compelling messaging, positioning and tone of voice across channels (pages, campaigns, emails).
Launches: managing product and new feature launches to drive product adoption and accelerate product growth.
Content: identify gaps, build scalable assets, launch, monitor and experiment with timing, design, and cadence.
Collateral: partner closely with sales and delivery to develop impactful sales assets such as case studies.
Collaboration: develop internal team and external support relations to create thought-leadership content.
Website: ownership of the site and coordination of improvement projects and new page developments.
Reporting: feedback monthly product marketing performance against jointly developed OKR’s.
Improve: understand the who, what, where, when and why behind the buyers journey and suggest improvements.
Represent: become the voice of the customer, understand their requirements, experiences and pain points.
Influence: contribute to product discussions with customer insights to help shape the ongoing roadmap.

Skills & Requirements

Education: qualifications in Product Marketing or related fields desirable but not necessary.
Experience: strong understanding of software/saas product positioning and marketing.
Strategy: experience in crafting and maintaining marketing plans and comms plans desirable.
Collaboration: ideas, feedback and suggestions, be the intersection between our teams and conduit to the market.
Creativity: come up with new ideas and ways of communicating our message to the customer.
Writing: crafting of highly targeted messaging, content marketing to communicate the benefits of our products.
Communication: excellent communication skills to communicate verbally and in written form.
Presentation: confident to present to colleagues, executive-level management, and channelling partners.
Social media: social media marketing, digital marketing, demand generation and storytelling.
Analytics: understand performance, make recommendations and forecasts for budget planning, OKRs/KPIs etc.
Problem-solving: creative, effective problem-solving, curious, proactive, and strategic.
Strong decision making: working to meet OKRs, you’ll have the autonomy to decide how to get there.

Cultural Fit

For us, behaviours and brand are two sides of the same coin. How we act internally affects the way we’re perceived externally. Therefore we love to work with people that embrace our 5 values (#WeLoveCHIPS!);

🤔 Curiosity – Question. Play. Improvise. Flourish. Thrive.
😇 Honesty – Fair. Transparent. Introspective. Reflective. Recognition. Sincerity. Trust. Graft.
🧐 Innovation – Creative. Proactive. Intelligent. Craftsmanship. Mastery. Care. Attention. Exemplary.
😎 Personality – Friendly. Caring. Engaging. Inviting. Open. Receptive. Empathetic. Appreciative.
🤗 Solidarity – Unified. Supportive. Cooperative. Diverse. Kind. Generous. Thoughtful.

We also deeply appreciate anyone that is willing to regularly learn and implement new skills, makes decisions through evidence, generate digital assets and solve problems with solutions.

What you get back

💰 Competitive Salary – £40k-£50k per year dependent upon experience plus business delivery related expenses.
🎓 Progression – learning and development potential.
🏖 Holidays – 28 days paid leave, plus statutory bank holidays.
👨‍🌾 Pension – Smart pension with 3% employer contribution fully managed and available online.
⏰ Flexibility – work flexible hours to suit you.
📍 Location – remote first – manage your work/life balance by working from home, your favourite cafe, hotel, campervan, one of our many UK satellite office spaces or at our C4DI Tech Campus headquarters in the vibrant Fruit Market – it’s up to you!
🚀 Be part of something amazing – as part of a small, fast-growing funded venture you will help shape the future of!

Application

If you meet the criteria above, fill in the above right boxes and send us your CV, we will be in touch with you ASAP.

Referrals

Did you know we run a referral scheme? We’ll give you £300 worth of vouchers if you introduce us to anyone who we then successfully place in a new job role. Just send us their information and we’ll do the rest.

We will keep a copy of your details on file only for the duration of your application and as long as the role is available. In accordance with GDPR, we will only process your data for the stated purpose of this application in line with our Privacy and Data Protection Policies which can be read on the privacy policy page on our website.

Thank you for your interest and we look forward to receiving your application! 😊