Meet Our New Inbound Marketing Manager: Conor Smart

We would like to welcome our new Inbound Marketing Manager, Conor Smart to Operance! Working closely with our product marketing manager and the sales department, Conor is looking forward to being a part of the business long term, helping us grow our online revenue.

We interviewed Conor about his first week at Operance, have a read of his responses below.

How has your first week been?

It’s been great. I was anxious before starting the role because I was coming from a larger brand in a different industry. Regardless, I am glad I made the leap because I have more responsibility and feel more valued. The vision, Operance, and the team; it’s been incredible and more than I expected.

Did you feel involved in your first week?

Yes, even though we all work remotely, we are such a small team that talks every day which I feel is vital.

Is there anything we could have done to make your first week more enjoyable?

I think I would have enjoyed staying in Hull a bit longer, purely because we all get along so well. Other than that, there is nothing I would change; the entire week was a blast!

What’s exciting you the most about moving forwards?

The overall vision of the company is what excites me the most. I am really impressed by the current progress it’s unbelievable. I am so proud to be working for a company like Operance that provides a product that makes a genuine difference.

What Does the Inbound Marketing Role entail?

As the inbound marketing manager for Operance, my responsibilities include managing all promotional marketing activities to increase brand awareness and improve sales for the software solutions we offer. I use data analysis to determine what platforms are best to target our audience and what type of marketing activity we should run to improve lead generation and brand growth.

I work closely with the product marketing manager to establish a consistent tone of voice and the sales team to increase our lead generation month-by-month. Working closely with sales and product teams is vital to support the growth of Operance and achieving financial targets.

How do you plan to make an impact on the product, our users and our business?

I plan on making an impact by developing; high-converting, cost-effective marketing campaigns that boost our product sales and customer base. I will work closely with the product marketing manager to develop the organic marketing mediums such as social, SEO, email and website to improve our cost per acquisition and performance metrics.

Using a combination of data analysis and sales/product feedback, I will strategically plan and execute marketing campaigns that improve the financial performance and brand recognition of Operance. I will also outline a strategy to target new markets both in the UK and globally to improve our market share.

Have our behaviours and attitudes been what you thought they would be?

Absolutely, everyone has been really welcoming! There hasn’t been too much pressure throughout the induction period. It’s been well organised and allowed me to discover the role and shape it properly. I feel like this environment enables me to be more productive. The communication with the sales department has also been a big bonus!

What drew you to the role?

What drew me to Operance was the start-up, fast-growth mindset that the team had combined with a new and innovative product that could change the construction industry.

What do you enjoy doing outside of Operance?

I enjoy playing golf, travelling and investing in my spare time. I have been lucky enough to travel to various destinations around the world, and look forward to travelling to many more.